Email Marketing
Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
About EM Service..
What Is Email Marketing?
Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service. But email marketing is so much more than the spammy messages that flood your inbox every day. When used right, email has the power to connect with potential customers in a surprisingly personal, economical way.
It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
EM benefits...
Why is Email Marketing important for businesses?
As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?”
In short, yes. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost.
Here are 6 reasons using email marketing can help your business grow
- Build Customer Loyalty.
- Increase brand awareness
- Expand Your Business Reach
- Connect With Different Audiences
- Save Time and Effort
- Test Email Campaigns and Drive Strong Results
- Track Your Analytics
Best Results Guaranteed...
What Can We Do And Why Choose Our Email Marketing Services?
We design and distribute beautiful emails. Our email marketing campaigns solve real business problems, make your readers happy, and generate positive emotional responses from your audiences. Partner with us for the creation, running, and management of frustration-free email marketing campaigns. We will build subscriber lists, write and design email copies, set up email blasts, and analyze the campaigns to snowball lead generation over time.
Our experts use tools, strategy, implementation and result tracking in order to achieve the best possible brand engagement.
We can take care of your complete email marketing strategy from template design to tracking and reporting.
What's Included in Our Email Marketing Services
Increase your online presence by choosing our email marketing services.
Creating Custom Email Contents
Our team will create custom emails that will set you apart from your competitors.
- Working with your company and target audience to write valuable content for them.
- Running contests and giveaways to increase engagement.
- Designing for engagement and conversions.
Opt-In Email List Building
Opt-in emails ensures that your relationship with your subscriber is mutual.
- Working with your team to add opt-in email signs up to contact forms.
- Utilizing other social media and paid strategies to continue to grow the list.
- Adding new opt-in sign-ups for before each new email blast.
Custom Email Templates Design
Our professional designers bring your message to life and increase your target audience engagement with your brand.
- Analyzing what content most users interact with on your site.
- Working with experienced designer to create email template that fits your brand.
- Using data from previous email campaigns to incorporate proven design elements.
Advanced Email Marketing Strategies
Email Marketing Campaigns
Our team is ready to manage your email marketing campaigns to lead to dramatic shifts in your sales and profitability
- Split-testing subject lines.
- Split-testing send times and dates.
- Split-testing copy and offers.
- And more!
Tracking & Reporting Email Campaigns
Receive granular reporting on the key aspects of your campaign such as who clicked through your email to your site, where they clicked and who converted.
- Tracking sends and delivery rates.
- Tracking open and click-through rates.
- Tracking web visits, leads, sales, and revenue for each email blast.
Our Effective Email Marketing Approach
Engaging emails that get results…
Email Marketing Services That Drive Conversions
Marketers agree that email is a key to business, especially for ROI and developing long-lasting profitable relationships. A personalized, segmented and targeted email marketing campaign is important for brand awareness and drive conversions.
We are laser focused on driving conversions. Regardless of whether we do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for us is to turn potential customers into paying customers.
FAQs About Email Marketing
Does email marketing work?
Absolutely, it works. That’s why it’s being used from anyone from mom and pop shops to the big companies like Amazon. Like anything else, it’s not guaranteed. You still need to have quality content and be mailing out to your list consistently.
How do I know if email marketing is right for my organization?
If you currently have a contact database with clean email addresses and/or a strategy for capturing new email addresses AND you have something valuable to say to those individuals, email marketing is something you should incorporate into your overall digital strategy.
Since email marketing is one of the easiest strategies to measure attribution and ROI, it’s a tactic you can keep close tabs on to determine if it’s effective and what proportion of your resources to dedicate to it.
Do you buy email lists?
No, at LMA we do not buy email lists. Instead, we always have your customers and prospects opt-in to receive your inbound email marketing. This helps your brand maintain a positive reputation. Buying email lists and sending communications to people who may not want them will only hurt your branding and that is not something we want to perpetuate.
What email service providers do you work with?
We will work with any and all ESPs. However, as part of our email marketing services, we will review your current ESP and make recommendations for changes if we think there might be a better fit available. Some of our favorites include MailChimp, Klaviyo, Pardot/Salesforce, HubSpot, and Bronto. Each is designed with a different business use-case in mind. For example, MailChimp may be better for small to medium sized businesses while Pardot is designed with enterprise business in mind.
What is an ESP (email service provider)?
An email service provider (ESP) is a tool that can help you automate your email campaigns. Some of the most popular ESPs are MailChimp and Constant Contact. Each ESP has its own set of pros and cons so it can be difficult to determine which one is the best fit for you. The Power Digital team understands this and is ready to help walk you through your options. Choosing an ESP is crucial to the success of your email marketing campaigns—don’t leave it to chance.
Please note that pricing might differ if you have certain special demands like customized or template-based design or if you need creative elements to be added to the website. The final cost will depend upon your UNIQUE requirements.
What metrics will you report on for email marketing?
The reporting and metrics of email marketing are an important part of continuous improvement for our team and yours. As such, we use the following metrics when reviewing performance:
- Open Rates
- Click Rates
- Deliverability Rates
- Unsubscribe Rates
- Revenue Generated
- Average Order Value
Each of these metrics tells us something different about the viability of your email marketing campaign and can help us make adjustments as needed.
TALK TO OUR PROFESSIONAL TEAM
We are ready to answer your questions and jump start your project
Clients We've Worked With
Our Clients Love Us Because Of What We Do
This Is What Our Esteemed Clients Have To Say
We are proud of what we do and love helping companies grow. Thanks to our data-backed strategies, our partners have seen significant growth across multiple platforms.
"“I have only been working with this agency for a few months but I would recommend them without hesitation. Their client support has been outstanding and they have exceeded all of my expectations. Choose them and you will never be disappointed.”"
Mr Joseph Yeboah
UK Consultant, Aris Travel & Tour
"“This hard-working team provides a consistent stream of fresh leads while equipping us with what we need to turn those into loyal customers.”"
Pastor Isaac
CEO, Eagle Dream Consult
"“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”"
Mr. Daniel Mensah
CEO, Global Dominion Shipping
"“A very big THANK YOU to Lynx Marketing Agency for getting us more customers. They are very good at what they do. From designing our logo and flyers to our social media marketing campaigns. They've never disappointed us.”"
Mr Robert Asamoah
CEO, Asabert Travel & Tour