Pay Per Click Advertising
About PPC Service...
What Is Pay Per Click (PPC)?
Pay per click (PPC) marketing is a type of internet marketing in which businesses pay a fee each time someone clicks on their ad. When a user clicks on the ad, they are taken directly to the business’s offer, meaning brands can generate near immediate results from their PPC marketing.
Advertisers bid for the opportunity to show their ad in a specific context they deem valuable for their specific goals. The context may be based on keywords, a specific targeted audience, or even the placement location–any of which are calculated values for the advertiser at generating leads, selling products or services, or creating consideration.
How Can Pay Per Click Help Your Business
Faster Results
Unlike free content and organic search strategies, PPC advertising drives results immediately in almost all cases. You’ll reach thousands of people instantly – likely people who are searching for your services or products.
Measurable and Trackable
A major benefit of PPC advertising run through Google Ads is that it’s easy to measure and track. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks and conversions, to provide you with a clear picture of your pay-per-click campaign performance.
You only pay when someone clicks your ad
As opposed to outdated cost per impression (CPM) models where you pay per 1,000 impressions your ad receives, PPC doesn’t actually charge you anything until those impressions convert into link clicks.
You can reach your ideal customers
Another one of the top PPC advertising benefits is that you can target your ads directly to the people most likely to become customers. Regardless of your business type, you’ll be able to tweak and change your PPC strategy to reach the right people at the right time, and in the right place.
Budget Flexibility
The power of PPC is that you can set how much you are willing to pay for one click and choose a daily budget. The price for the keywords you chose depends on the competitive bid for them.
Increase Your Brand Recognition
As with most advertising, PPC makes people aware of your brand and establish your business as a leader in your industry. PPC can ensure your brand name at least appears in the right places, contributing to a more consistent, present reputation online to drive sales on your website and in physical stores.
Best Results Guaranteed...
Why Choose LMA For Pay Per Click Service
We deliver results that help our clients achieve their business objectives. We manage our clients’ accounts on a daily basis and monitor bid prices and budgets to ensure that we are maximizing ROI.
More Leads More Sales...
Our Pay Per Click (PPC) Services
A structured guide to improving leads and sales from your website.
Paid Search Advertising
Social Media Advertising
PPC Remarketing
Turn your valuable ‘potential customers’ into ‘loyal customers’. Our team of professionals will help you re-engage users who have expressed an interest by developing a strategy that will meet all your needs.
Display Advertising
Video Advertising
Best Results Guaranteed...
We Help You Improve Your Quality Score and Generate More Online Revenue
At Lynx Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.
PPC Landing Page Optimization
Conversion is the goal. Once you have a click, where do you send the user? Send them to a specifically crafted landing page to compel that user to convert – to take the intended action. That action could be a purchase, a donation or a sign up – whatever the intended action is, your landing page must be compelling, on brand and easy to complete. Our digital marketing consultants will design and monitor effectiveness through A/B testing to encourage the intended engagement.
ROI-FOCUSED PPC
Our Google Ads campaigns are focused on delivering strong Return on Investment (ROI) and Return on Ad Spend (ROAS) for your advertising spend. We use advanced bidding and measurement strategies, and carefully monitor results. Our campaign review process helps ensure your spend tactics are regularly adjusted to deliver against the documented metrics of your ROI/ROAS strategy.
Contact us today and get maximum returns of your investments.
FAQs About Pay Per Click (PPC)
Is Pay Per Click (PPC) right for my business?
This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form.
How long does it take to launch a PPC campaign?
Once we have all the necessary documentation in place, we can begin development and strategic keyword analysis and should have a campaign in place within 2-3 weeks. Keep in mind, our process is completely transparent and you will have access to all reporting and keyword views.
conversion rate = (conversions / visitors) x 100
Keep track of changes you make to your site, and measure your conversion rate often so you can find out if the changes you make increase conversions.
When can we start to see the results?
Once the campaign is setup and ready to go, it will need to go through a review process which shouldn’t take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.
Do people actually click on paid ads?
Yes. Google users click on the ads for a variety of reasons. Users may not realize they’re clicking an ad, the ad is the most relevant result a user sees, or the ad catches their attention.
How much does a PPC ad campaign cost?
There is no fixed cost to show ads at the top of the search results. The cost per click bid required depends on the competitors, their bids and the quality of all websites and ads in the auction for that specific search term.
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Clients We've Worked With
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This Is What Our Esteemed Clients Have To Say
We are proud of what we do and love helping companies grow. Thanks to our data-backed strategies, our partners have seen significant growth across multiple platforms.
"“I have only been working with this agency for a few months but I would recommend them without hesitation. Their client support has been outstanding and they have exceeded all of my expectations. Choose them and you will never be disappointed.”"
Mr Joseph Yeboah
UK Consultant, Aris Travel & Tour
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Pastor Isaac
CEO, Eagle Dream Consult
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CEO, Global Dominion Shipping
"“A very big THANK YOU to Lynx Marketing Agency for getting us more customers. They are very good at what they do. From designing our logo and flyers to our social media marketing campaigns. They've never disappointed us.”"
Mr Robert Asamoah
CEO, Asabert Travel & Tour