Content Marketing
We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell.
About CM Service...
What Is Content Marketing?
Content marketing is the process of using content to connect with and sell to a defined target audience. Content itself can come in many different forms, including articles, videos, and images. With that in mind, the content you give your audience needs to always offer consistent value and be delivered in a strategic manner.
Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It helps influence consumer behavior, with the end goal of boosting sales and increasing interaction between the brand and customer.
CM Service Benefits...
How Can Content Marketing Help Your Business
Build Brand awareness
No one will know what your brand stands for if they can’t find information about it. Posting digital content improves brand awareness in two ways. First, it educates your readers about your business. Second, it reaches wider audiences than your website would on its own.
Generate Leads for your Business
Conversion rate optimization is all about helping visitors to your store find what they’re looking for and speeding up the buying process. The more you understand your customers, the more you can tailor the customer experience and lead shoppers towards making those all important purchases.
Increase conversions
A higher your conversion rate doesn’t translate to increased costs. In fact, your fixed costs and advertising will remain the same as you start optimizing the different elements on your website.
When you remove variable costs like extra units, more workers, extra distribution and others, you get even more money to grow your business.
Build trust with your website visitors
Great content is a powerful tool in building trust as a business. Consumers read your content, and from it, gain an understanding about your business, your values as a company, your brand. As they read, they form opinions, and will align with your brand if they like how you are presenting yourself.
Cost-Effective
Creating great content is a very cost-effective way to bring in new leads. Content marketing is not only good for lead generation but also for the cost. Content Marketing involves many processes. And all of them are of an affordable price.
Great content will build your Brand Authority
Buyers want peace of mind in knowing that they are dealing with true experts. This is another reason why content marketing is important. Content marketing demonstrates your expertise by providing valuable knowledge that helps consumers make more educated purchasing decisions.
Best Results Guaranteed...
Why Choose LMA For Content Marketing Services
We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest.
We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell. We conduct in-depth and comprehensive keyword research and search audits that identify keywords and phrases that are most searched for in your field of business to help your website get better found.
Our Effective Content Marketing Process
Useful Content...
Content That Helps Your Business Grow
CONTENT THAT ANSWERS QUESTIONS PEOPLE ARE ASKING…
In digital marketing, it’s important to anticipate how your target audience and potential consumers will act. We conduct in-depth research to understand your target audience and create content that will answer the questions they are asking.
We position your message and thus your products as solutions to the problems and needs of your prospects and clients.
Return on investment (ROI)
Get More For Your Investment
We have designed our content marketing services to fit any small business owner’s budget. This allows you to lower your costs by avoiding hiring a full-time employee, and using an experienced agency that will generate more results. Our content team is ready to help your business succeed with high-quality content at an affordable price.
FAQs About Content Marketing
Can content marketing really work for my business?
Yes, content marketing can indeed work for your business, if you go about it the right way. Statistics show that great content can bring in 55% more visitors to a site and 72% marketers say that creating valuable content improves their SEO ranking. The reason why content marketing works so well is because it doesn’t push your products in the customer’s face, but rather solves his problems and enhances your brand value and credibility.
How much should I be spending on content marketing?
There’s no simple answer, content marketing is one of those, “you pay for what you get” services. The more money you spend, you’ll likely generate higher quality content and more of it.
When Will I See the Results of Content Marketing?
Far from a short-term effort, content marketing is a long-term strategy. While you’re likely to see more social shares and new leads within the first few months of implementing your campaign, your ultimate goals should be long-term. Since your content can provide value for many years to come, consider it an asset that you’ll be able to use to build loyalty, generate leads, and drive sales far into the future.
It would be best to give a minimum of 2-6 months for any fruitful results. However, a typical CRO program runs for 12-18 months or more to gain significant high-end growth.
How Can You Measure the Results of Content Marketing?
When you invest in a content marketing strategy, it’s essential to track the results and determine your return on investment (ROI). As a general rule, your goals determine the metrics you’ll track as you assess results.
For example, if you want to increase brand awareness, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads, conversion rates, and average time to close.
When to use content marketing?
You should use content marketing if you have a well-defined business goal and a strategy to achieve it. Often, companies start a blog because ‘that’s what you’re supposed to do,’ with no real purpose. Without clear goals and a road map, you’re just wasting your time and energy.
If you have a target customer, a way to provide value to them through engaging content, and a clear path to successful business outcomes, then content marketing can be an effective strategy. Some studies indicate that content marketing can generate 3x as many leads and cost 62% less than traditional advertising.
From strategy development to content creation, publishing to distribution and promotion, our industry-leading content marketing services are engineered to achieve your business goals.
From strategy development to content creation, publishing to distribution and promotion, our industry-leading content marketing services are engineered to achieve your business goals.
Tell us about your project
We are ready to answer your questions and jump start your project.
Clients We've Worked With
Our Clients Love Us Because Of What We Do
This Is What Our Esteemed Clients Have To Say
We are proud of what we do and love helping companies grow. Thanks to our data-backed strategies, our partners have seen significant growth across multiple platforms.
"“I have only been working with this agency for a few months but I would recommend them without hesitation. Their client support has been outstanding and they have exceeded all of my expectations. Choose them and you will never be disappointed.”"
Mr Joseph Yeboah
UK Consultant, Aris Travel & Tour
"“This hard-working team provides a consistent stream of fresh leads while equipping us with what we need to turn those into loyal customers.”"
Pastor Isaac
CEO, Eagle Dream Consult
"“We have a constant flow of new leads thanks to this amazing SEO company. They gave us all the tools to convert leads into customers.”"
Mr. Daniel Mensah
CEO, Global Dominion Shipping
"“A very big THANK YOU to Lynx Marketing Agency for getting us more customers. They are very good at what they do. From designing our logo and flyers to our social media marketing campaigns. They've never disappointed us.”"
Mr Robert Asamoah
CEO, Asabert Travel & Tour